Make Profits Online…Confused? – Everything Starts With Keywords and Traffic…
Article by Ian Matthews
Contrary to what you may have heard, you can use your computer and the Internet to make profits online – but, there are no “magic buttons” here. The only way to make profits online is by consistent work. Unfortunately many people give up because they are not building a business, and are just looking at ways to make money quick. They jump on every new Internet Marketing product that comes out, and just end up getting confused and overwhelmed. When it comes to building an online business, everything starts with keywords and traffic.
In fact, in order to make money online today, and build an online business, the whole process can be simplified to three basic steps:Getting traffic.Putting offers in front of your traffic.Converting the traffic using your offer.Traffic -> Your Offer -> Convert = Money/Profit…Thats it! Traffic can be split into two main types:PaidFreeYour offer can be:An affiliate product.A CPA offer.Your own information product.A membership site.In this article I’m going to concentrate on organic/free traffic principles.Free traffic primarily comes from the search engines (Google, Bing, Yahoo etc.) When someone types in a keyword phrase into a search engine, you want your website to be shown on the first page of the search engine result pages (SERP’s). To give your website a chance to show on the first page of Google you need to do some keyword research before you set it up.Most people do this the wrong way around, i.e. they build their site and then are surprised when they get no traffic/visitors. I am not going to go into niche selection in this article, but normally you will create a website based around a particular niche. Once you have decided on the niche, you need to do some keyword research.You can use keyword research tools to do this or just brainstorm your own keyword ideas based around the niche you have chosen. I tend to use Google to do keyword research, i.e. by typing in the niche related keyword into Google, to get other related keyword ideas. I tend to try to select keywords that have at least 3 phrases, as these are likely to have less competition and will be more targeted to the niche (they are what are known as “long tail keywords”).Once you have a set of keywords you then need to check the following for each one, to see if they will be worth building a site around:The amount of competition the keyword has in the search engines.The amount of searches the keyword gets a month.In order to ‘get a feel’ for the amount of competition your keyword has in the search engines:Type in your keyword phrase in quotes into Google i.e. “keyword phrase”This will return the amount of websites that are optimized for the “keyword phrase”Check that these phrase matched results in Google for your “keyword phrase” return less than 30,000 results.Next type the following into Google:allintitle:keyword phraseThis will return the number of results from Google that have the keyword phrase in their website title.The keyword should follow the allintitle with no spaces.Check that this returns less than 5000 results.These results will give you an idea of how difficult it will be to get your web page onto the first page of the Google SERP’s (search engine results pages). It is obviously not worth getting your site on the first page of Google based around a particular keyword, if no one is searching for that keyword. So the next thing to do is to check how many searches your chosen keyword gets.You can do this using the “Google external keyword tool”. Just type this into Google, to find the url for it, and then type in your keyword phrase. Look at the “global monthly search volume” column as this will give you an estimate of how many people are searching for the keyword term every month. I tend to concentrate on keywords that have at least 3000 searches a month (i.e. around 100 searches a day). This is the minimum number of daily searches I use to determine if I should use a keyword or not.By default the Google keyword tool shows you “broad match” searches, so you may wish to change the match type to “phrase” or “exact” to get a better indication of the search volume for your chosen keyword.After analyzing your keywords using the method above, you should be able to locate keywords that have some search volume (i.e. people are searching for them in Google etc), but not too much competition in the search engines.To recap, look for keywords that fulfill the following:Search volume:Ensure more than 100 searches a day (at least 3000 searches a month).Competition:Ensure < 30,000 phrase matched results.Ensure allintitle: returns less than 5000 results.Just spending some time doing this minimal keyword research will give you a much better chance of getting your website (based around these keywords) into the top 10 search engines results pages. There are of course other things you need to be aware of like the competition you face in the top 10 results, and building links to your site to help its position in the SERP’s, and monetizing your site, to allow you to start to make profits online.
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